Brightspeed Business
Case Study
Cutting Internet Costs and Eliminating Downtime | Engage Management
Cutting Internet Costs and Eliminating Downtime | Engage Management
Cutting Internet Costs and Eliminating Downtime | Engage Management
Overview
Engage Management, a residential and commercial property developer based in Arkansas, recently expanded into South Carolina with Habersham Row, a multifamily community located in a rural region with limited infrastructure. To attract and retain tenants—particularly digital-first residents, remote workers, and military families—Engage Management needed a fast, dependable, and affordable internet solution. Brightspeed Business Fiber delivered on all fronts, helping position Habersham Row as a standout in a highly competitive leasing market.
The Challenges
Habersham Row is located in a rural part of South Carolina where broadband options were unreliable, storm-prone, and expensive. The primary competitor charged $125/month for slower service that often went down during bad weather. Engage Management needed an internet provider that could deliver fiber-fast speeds, excellent uptime, and an easy, technician-free onboarding experience for residents. This became especially critical as more tenants began working from home and demanded uninterrupted, high-speed connectivity.
Overview
Engage Management, a residential and commercial property developer based in Arkansas, recently expanded into South Carolina with Habersham Row, a multifamily community located in a rural region with limited infrastructure. To attract and retain tenants—particularly digital-first residents, remote workers, and military families—Engage Management needed a fast, dependable, and affordable internet solution. Brightspeed Business Fiber delivered on all fronts, helping position Habersham Row as a standout in a highly competitive leasing market.
The Challenges
Habersham Row is located in a rural part of South Carolina where broadband options were unreliable, storm-prone, and expensive. The primary competitor charged $125/month for slower service that often went down during bad weather. Engage Management needed an internet provider that could deliver fiber-fast speeds, excellent uptime, and an easy, technician-free onboarding experience for residents. This became especially critical as more tenants began working from home and demanded uninterrupted, high-speed connectivity.
Overview
Engage Management, a residential and commercial property developer based in Arkansas, recently expanded into South Carolina with Habersham Row, a multifamily community located in a rural region with limited infrastructure. To attract and retain tenants—particularly digital-first residents, remote workers, and military families—Engage Management needed a fast, dependable, and affordable internet solution. Brightspeed Business Fiber delivered on all fronts, helping position Habersham Row as a standout in a highly competitive leasing market.
The Challenges
Habersham Row is located in a rural part of South Carolina where broadband options were unreliable, storm-prone, and expensive. The primary competitor charged $125/month for slower service that often went down during bad weather. Engage Management needed an internet provider that could deliver fiber-fast speeds, excellent uptime, and an easy, technician-free onboarding experience for residents. This became especially critical as more tenants began working from home and demanded uninterrupted, high-speed connectivity.
Engineering Solution
Engage Management partnered with Brightspeed Business Fiber to pre-wire every apartment unit during construction, enabling tenants to activate service instantly—without scheduling technician visits or dealing with setup delays. The entire building was fiber-wired at the outset, creating a seamless and centralized deployment with no retrofit challenges. Underground fiber lines were especially valuable given the property’s location in storm-prone “Hurricane Alley.” Brightspeed’s no-contract model and dedicated local support rep simplified service for transient renters, military families, and management alike.
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“In a competitive market like this, pricing can make or break a lease. Brightspeed Business Fiber gives us something rare—premium internet at an entry-level price. It’s one of those amenities that renters instantly appreciate, especially when they realize it’s already set up and ready to go. For us, it’s not just about saving money—it’s about offering real value without the headaches. That’s a huge win for both residents and management.”
Ryane Benjamin
Property Manager at Habersham Row
Engage Management
